We are The Bloc in Switzerland, a full-service, omnichannel, health communications agency.

Be
great
to do
good

At The Bloc, we live by this principle. Great work is good for our clients, it's good for our business, and it's good for the patients and healthcare providers we serve. How do we get to great?

We know. As marketers who have worked in pharma companies ourselves, we know your market, your clients, your needs.

We apply. We don't just bring you a theory, we deliver innovative, creative, actionable solutions and effective assets.

We prove. We provide data on all of our projects, so you can measure, optimize, and prove impact.

From omnichannel to omni-intelligence for pharmaceutical brands

Deliver the right message at the right time to the right HCP.

Omnichannel theory is often discussed but not successfully applied to pharmaceutical brands.

The Bloc can help you turn theory into practice. We define key behavioural indicators (KBIs) and create realistic personas, enabling the development of tailored omnichannel journeys for each HCP. We also measure the success and impact of each channel, asset, and key message.

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Data strategy and analysis of your pharmaceutical campaigns

When launching your brand campaign, defining key performance indicators (KPIs) can feel like a daunting task. With limited access to data, you probably can’t measure each asset or channel you use.

With The Bloc, all of that and more is taken care of! You won’t be limited to tracking website visits and sales. Our dashboards are tailored to clearly display data from all sources, including social media, Veeva CRM/CLM, email, and websites.

Our data experts will craft the perfect set of KPIs, continually adjusting our strategies as we work to surpass your goals.

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Medical strategy and medical content

At The Bloc, our medical strategists and writers bring much more than scientific knowledge to the table. They have the marketing and brand experience that takes projects from merely accurate to truly inspiring.

Our use of behavioural science and scientific storytelling ensures every message reaches its mark clearly and persuasively.

So, if you are looking for a captivating brochure, insightful scientific summaries, or an impactful year-long editorial plan, The Bloc is your right partner.

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Video, film, and virtual production

Let your imagination soar with our dynamic video production team.

We bring creative ideas to life through emotional short films, social media reels and stories, and thrilling 3D mode-of-action videos.

And now, with our state-of-the art virtual production studio in Switzerland, you can explore stunning cinematic possibilities for a fraction of the cost.

So why wait? Let us help you bring your vision to life today.

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Creative branding
  • Brand idendity and design
  • Branding guidelines
  • Key visuals
Strategy and marketing
  • Omnichannel strategy and plans
  • Brand strategies
  • Brand enhancement
  • Swiss market expertise
Medical
  • Medical strategies
  • Medical content
  • Medical writing
  • Medical research
  • KoL liaison
  • Scientific summaries and articles
  • Referencing in Veeva Vault
  • PromoMats
Digital
  • Websites
  • WebApp and apps
  • eDetailers and self-detailers
  • Emails and newsletters
  • Veeva CLM, Veeva-approved
  • emails
  • SEO
  • Social media
Data
  • Data strategy
  • Data analysis
  • Dashboards and reporting
  • Campaign optimization
Videos and films
  • Mode-of-action videos (2D/3D)
  • Virtual production
  • Social media videos
  • Animations
  • Brand films
  • Short movies

Our latest case studies

Go to Case Studies
case study thumbnail

Allergie

Creative case study

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Acino Cardio

Creative case study

The Bloc in Switzerland are proactive, creative, detail-oriented and problem-solvers. They are friendly, professional and achievement driven. I would have no hesitation recommending them for complex omnichannel projects, but also in a fast-moving environment.

Brand Lead, Pharma Company

I feel well taken care of, with a personal and professional service. I value most the quick and pragmatic approach to my personal needs.

Brand Manager, Swiss Pharma company

The team and I felt heard and our needs were always catered to, as The Bloc in Switzerland has consistently been very easy to reach and the responses with either suggestions for improvement or deliverables were equally as fast. The collaboration has been outstanding so far.

Jr. Digital Manager at AstraZeneca

I felt I was in good hands. We have found good solutions to our various projects. I especially appreciated their professionalism, availability, and good advice.

Commercial Coordinator Oncology, Pharma company

What I like most about The Bloc in Switzerland is their superfast, creative and professional feedback and input!

Brand Lead, Pharma Company

The Bloc in Switzerland has been offering great support to us at all times. As customers we feel valued, heard and taken care of. What I like most about collaborating with The Bloc is the proactive and fast support. They always think ahead and with their full-service approach they can meet every need.

Julia Hawich, Senior Commercial Manager Rheumatology at Pfizer

Working with The Bloc takes a lot of responsibilities off my shoulders and helps me to save internal resources. I can trust that the quality of the deliverables is high. They raise concerns and bring possible solutions to the table.

Brand Lead, Pharma Company

Working with The Bloc in Switzerland team is always a pleasure. They are listening to your needs, challenging these in order to get the best possible creative. In addition, the whole team is very professional and competent, proposing additional solutions. They are full of creativity and are very punctual with deadlines. They have a 'Swiss army knife' approach with a lot of capabilities (creativity, medical, neuromarketing...)

Amélie Grand, Omnichannel Manager at CSL Vifor Suisse

Videos and filmsDigital productionMedical servicesData analysisCreative branding