Omnichannel journeys — from theory to reality
Omnichannel strategies work wonders when they are actually implemented. At The Bloc, we transform omnichannel strategies into clearly defined, trackable actions that create integrated, compelling journeys for healthcare professionals and consumers. Our ambition is for each interaction to add value and address pain points, facilitating constructive change in beliefs and behaviours.
Omnichannel planning
We work with various omnichannel models to help you plan your omnichannel journeys. We provide support each step of the way, from defining or refining personas, beliefs, behaviours, channels, and key messages, to mapping detailed step-by-step journeys with hero actions.
Our omnichannel workshops facilitate team brainstorms and enable quick team decisions.
How to make it real? With OMNIMAKER™
What is OMNIMAKER™ ?
OMNIMAKER™ is a customizable tool, that gives you the ability, to design, implement, and review an omnichannel journey with a few easy steps.
Customized target groups
OMNIMAKER™ allows you the option to filter and select across a variety of HCP groups, with common criteria such as persona, brand value, specialty, adoption ladder and many more customizable filters, making the targeting of your omnichannel journey as specific as you like.
Drag and drop
With OMNIMAKER™ building a journey is as user friendly as it gets. By selecting your action of choice, and dragging the relevant icon into the designer, you can easily add a series of actions that correspond to a variety of channels and build a fully visualized omnichannel journey.
Customisable action nodes
OMNIMAKER™ is a custom-tailored tool that will be built to satisfy your particular needs. If your marketing team uses a specific channel that we do not already have in our list of actions, we can easily add it at your request.
Color-coded delegation
Each node is color coded to correspond to the appropriate target.
Reaction Crossroads
Building an omnichannel journey is not a one-way street. Many actions added to the journey may need a response either from your target HCP or even an associate. OMNIMAKER™ incorporates this need into the journey by adding one of the reaction nodes after any action that requires a response. You can branch out accordingly, making the journey suitable for any scenario.
You've defined your omnichannel journey. You've determined that Dr Bloom is persona 1, and that you should send an email with key message 1a. If he opens it but doesn’t click on the CTA, you know you should follow-up with a sales rep visit with edetailer 1b. And so on.
It's a very good plan. But how can you ensure that you and your reps have correctly assigned Dr Bloom to the right persona? How do you ensure that the right email was sent. And how can you effortlessly remind your reps of the next step?
OMNIMAKER™, developed by MRT Solutions, is a customizable tool that simplifies omnichannel communication. It allows users to effortlessly design, implement, and evaluate omnichannel journeys. Create and track your hero actions to move your persona to another communication ladder.
Integrated
Our omnichannel plaftorm fully integrates Veeva Vault PromoMats, CRM and CLM, Salesforce Marketing Cloud, email solutions, websites, and many other platforms. So when you create an omnichannel plan, you can assign approved materials and key messages to each step.
And the bonus? Your sales rep gets automated notifcations of his/her next step (sending this Veeva-approved email (VAE), making a visit and detailing this specific eDetailer, etc.).
Tailored
An omnichannel journey is only effective if HCPs get tailored messages based on their beliefs and behaviours.
Our eDetailing solutions are tailored by persona. Your sales reps can adapt the eDetailer content with one click, based on a quick look at our omnichannel platform.
