Who we are
Human to Human Communications
At The Bloc in Switzerland we strive to be a leading creative, health focused communications agency. Founded in 1996, under the name X-Ray AG, we quickly became one of the biggest Swiss agencies specialising in health communications.
In August 2023, we have fully integrated with The Bloc, the only true global health-native agency that uniquely offers the most effective behaviour-based communications platform (BE-COMMS) for global health marketing and medical communications. With offices in New-York, Milan, Munich and many other locations, we can take on any regional and global project.
Still, we are a health-native Swiss agency, working closely with health companies for 27 years.
BE GREAT
TO DO GOOD
Alongside our broad omnichannel marketing solutions, we also offer our in-depth strategic communication services. Simply add our business unit horsepower when you need it to develop and leverage your brand. Sometimes, good strategy asks for the ability and willingness to say no in order to find new paths and challenge existing structures. There might be moments where we become a communications sparring partner, but for our customers, we will always go that extra mile.
Our clients
Patrick Gschwind
Head of Video & Animations
Eva Boxheimer
Medical Writer
Ellen Schmidt
Senior Account Manager
Rémi de Carmantrand
Art Director / Head of graphics
Seth Bates
Video / Photo Producer
Aurélien Armspach
Developer
Our team
Collaboration is key for our multidisciplinary team. Our communication methods should work for humans which is why we focus on collaboration rather than only being suppliers. This is how we can create outstanding solutions.
Christoph Göttel
Head of Creative
Roger Müller
Digital Strategist / Data & Privacy Expert
François Wernette
COO / Head of Pharma Marketing
Nora Zumstein
Apprentice Graphic Designer
Margaux Niglis
Head of Account Management
Florine Millaire
Graphic Designer
Diana Heimberg
Head of Medical / Behaviour-based Communications (Be-COMMS) Expert
Nicolas Schmitt
Graphic designer & Interactive media designer
Vincent Parisot
Head of Digital
Markus Lüthi
CEO
Nicole Lüthi
HR / Administration
Acquisition of X-Ray by The Bloc
The strategic integration of X-Ray into the Bloc Global Group was the culmination of our longstanding, fruitful collaboration, nurtured over years during which X-Ray represented Switzerland within the Bloc Global network for numerous regional and global pharmaceutical projects.
X-Ray's strong position as a robust, Swiss-based pharma-focused communications agency has been greatly enriched by Bloc's wealth of expertise, knowledge, and insights, seamlessly woven into our local client endeavours over many years.
As part of the Bloc Global Group, X-Ray's evolution continues, allowing us to offer our clients an even more expansive range of innovative services. The Bloc's expertise in medical strategy, world-class creativity, innovative thinking, and holistic omnichannel engagement now merge harmoniously with our own strengths. A shared foundation of "Applied Behavioural Science" serves as the bedrock of our collective essence.
