Who we are

Human to Human Communications

At The Bloc in Switzerland we strive to be a leading creative, health focused communications agency. Founded in 1996, under the name X-Ray AG, we quickly became one of the biggest Swiss agencies specialising in health communications.

In August 2023, we have fully integrated with The Bloc, the only true global health-native agency that uniquely offers the most effective behaviour-based communications platform (BE-COMMS) for global health marketing and medical communications. With offices in New-York, Milan, Munich and many other locations, we can take on any regional and global project.

Still, we are a health-native Swiss agency, working closely with health companies for 27 years.

BE GREAT
TO DO GOOD

Alongside our broad omnichannel marketing solutions, we also offer our in-depth strategic communication services. Simply add our business unit horsepower when you need it to develop and leverage your brand. Sometimes, good strategy asks for the ability and willingness to say no in order to find new paths and challenge existing structures. There might be moments where we become a communications sparring partner, but for our customers, we will always go that extra mile.

Our clients

sandoz
AstraZeneca
mundipharma
Roche
mepha
astellas
msd
Janssen
accord
LeoPharma
Hartmann
Ipsen
pfizer
basilea
takeda
novartis
Fresenius Kabi
santhera
abbvie
Endress+Hauser
Tillotts Pharma
hy
songwon
CSL Vifor
Florine Millaire

Florine Millaire

Graphic Designer

Rémi de Carmantrand

Rémi de Carmantrand

Art Director / Head of graphics

Nicolas Schmitt

Nicolas Schmitt

Graphic designer & Interactive media designer

Ellen Schmidt

Ellen Schmidt

Senior Account Manager

Nora Zumstein

Nora Zumstein

Apprentice Graphic Designer

Nicole Lüthi

Nicole Lüthi

HR / Administration

Our team

Collaboration is key for our multidisciplinary team. Our communication methods should work for humans which is why we focus on collaboration rather than only being suppliers. This is how we can create outstanding solutions.

Diana Heimberg

Diana Heimberg

Head of Medical / Behaviour-based Communications (Be-COMMS) Expert

Patrick Gschwind

Patrick Gschwind

Head of Video & Animations

Aurélien Armspach

Aurélien Armspach

Developer

Eva Boxheimer

Eva Boxheimer

Medical Writer

Margaux Niglis

Margaux Niglis

Head of Account Management

Christoph Göttel

Christoph Göttel

Head of Creative

François Wernette

François Wernette

COO / Head of Pharma Marketing

Markus Lüthi

Markus Lüthi

CEO

Vincent Parisot

Vincent Parisot

Head of Digital

Seth Bates

Seth Bates

Video / Photo Producer

Roger Müller

Roger Müller

Digital Strategist / Data & Privacy Expert

Acquisition of X-Ray by The Bloc

The strategic integration of X-Ray into the Bloc Global Group was the culmination of our longstanding, fruitful collaboration, nurtured over years during which X-Ray represented Switzerland within the Bloc Global network for numerous regional and global pharmaceutical projects.

X-Ray's strong position as a robust, Swiss-based pharma-focused communications agency has been greatly enriched by Bloc's wealth of expertise, knowledge, and insights, seamlessly woven into our local client endeavours over many years.

As part of the Bloc Global Group, X-Ray's evolution continues, allowing us to offer our clients an even more expansive range of innovative services. The Bloc's expertise in medical strategy, world-class creativity, innovative thinking, and holistic omnichannel engagement now merge harmoniously with our own strengths. A shared foundation of "Applied Behavioural Science" serves as the bedrock of our collective essence.