Pharma marketing and Strategy
In marketing, the only constant is change. A good strategy must rely on hard proof and experience but also be adaptive and flexible. At The Bloc in Switzerland, our team of pharma-marketing specialists can either independently establish or support you in creating brand plans, omnichannel journeys and data strategies.
Omnichannel strategies
The Bloc in Switzerland can partner with you on all aspects of your omnichannel marketing. Together we'll start by developing your strategic omnichannel plan based on data, not just on feelings. But we won't stop at the strategy. We will help you walk the talk and implement your strategy. From assigning HCPs to a persona to creating emotional and impactful messages, we're with you every step of the way.
Medical strategies
Most marketeers struggle to integrate data into their strategic planning because of a lack of access to easy-to-digest data.
At the beginning of any strategic planning and project, we help you think about data. Gather existing data from all your sources, for you and present them in a easy-to-interpret dashboards. We enable you to make data-driven decisions, track your performances and optimize on the fly.
Data strategies
Most marketers struggle to integrate data into their strategic planning because they lack access to easily digestible data.
We help you think about data and define your KPIs and conversion targets at the start of any strategic planning project. We collect data from all your sources and present it in easy-to-interpret dashboards. We enable you to make data-driven decisions, track your performance and optimise on the fly.
